Why Job Posting Has Become So Expensive — and Who It’s Really Hurting

Hiring Industry Insights By Ronda Cook BSN, RN Published on January 15

Hiring used to be straightforward.

You posted a job.

You reviewed applicants.

You hired the right person.

Today, hiring looks very different — especially for small businesses.


📉 How Job Posting Quietly Changed

Over time, many major job boards have shifted their business models.

What once included free or low-cost postings has evolved into systems where:

  • Free postings are limited or removed
  • Visibility is no longer guaranteed
  • Employers are nudged toward sponsorships and pay-per-click ads just to stay competitive

This shift didn’t happen overnight — and many employers didn’t realize what changed until costs started climbing.

👉 [Internal link placeholder: How FairHire works]


💸 The Real Problems With Pay-Per-Click Hiring

When job boards prioritize clicks over outcomes, several issues emerge:

  • Costs become unpredictable
  • Employers pay for clicks, not results
  • Small businesses are outbid by larger companies
  • Job visibility depends on budget, not relevance

What once cost a modest monthly fee can now balloon into hundreds or thousands of dollars per role — without any guarantee of quality applicants.

According to The Wall Street Journal, recruiting and job advertising costs have risen sharply as platforms adopt auction-based ad systems.

As job posting costs increased and pay-per-click hiring became the norm, visibility turned into a bidding war instead of a service.

👉 (Link “job posting costs” to Blog #2)


🏥 Why This Hits Staffing Agencies and Healthcare Employers Hardest

For staffing agencies and healthcare employers, hiring isn’t occasional — it’s constant.

Open roles, urgent shifts, and high turnover mean job postings must stay visible all the time.

When each click costs money, hiring becomes less about finding talent and more about managing ad spend.

The American Hospital Association has highlighted how rising recruitment costs are straining healthcare organizations already under pressure.


⚠️ The Bigger Truth About Modern Job Boards

The reality is simple:

Many job boards have shifted from serving employers to maximizing revenue.

Small businesses are not failing to hire because they lack talent.

They’re struggling because access to visibility has become increasingly expensive.

Hiring success is no longer determined by job quality — it’s determined by who can afford to pay more.


🟢 Why Hirerra Was Built Differently

Hirerra was created to challenge this model.

By offering flat, predictable pricing, FairHire removes the pressure to sponsor jobs just to be seen.

With FairHire:

  • Employers know exactly what they’ll pay
  • Job listings stay visible
  • Visibility is not tied to bidding or clicks

👉 [Internal link placeholder: FairHire pricing]



✨ Hiring Shouldn’t Be This Hard

Hiring shouldn’t be unaffordable.

It should be:

  • Accessible
  • Transparent
  • Fair

When employers are given equal access to visibility, the hiring process becomes about people again — not ad budgets.

FairHire exists to help bring hiring back to where it belongs.