Why Pay-Per-Click Hiring Creates Problems

Job Board Transparency By Ronda Cook BSN RN Published on January 15

Most traditional job boards rely on a pay-per-click (PPC) model. While it sounds efficient, it often leads to:

  • Rising costs as employers compete for visibility
  • Jobs disappearing once budgets are exhausted
  • Small businesses being priced out by larger companies
  • Hiring budgets that are hard to forecast

According to Harvard Business School, recruiting costs have steadily increased as companies rely more heavily on paid digital advertising instead of organic reach.


✅ How Flat-Fee Posting Changes the Experience

With flat-fee pricing:

  • Costs are predictable
  • Visibility is consistent
  • Small businesses aren’t penalized
  • Hiring budgets are easier to manage

Instead of competing in an auction, employers gain equal access to job seekers.

This model prioritizes access over competition, creating a more balanced hiring environment.

📊 The Bureau of Labor and Statistics has repeatedly emphasized the importance of predictable hiring costs for long-term workforce planning.


🏢 Why This Model Benefits Employers

Flat-fee posting allows employers to:

  • Plan hiring without worrying about clicks or daily caps
  • Keep job listings live without constant monitoring
  • Focus on candidate quality instead of ad performance

It removes the pressure to “outbid” competitors just to be seen.

👉 [Internal link placeholder: Post a job on FairHire]


🌱 How Hirerra Uses Flat-Fee Pricing

Hirerra uses flat-fee membership pricing so employers can focus on hiring — not budgeting for clicks.

Optional promotion is available for those who want additional exposure, but it’s never required.

That means:

  • No surprise charges
  • No pay-to-win visibility
  • No disappearing job listings

Just clear, transparent hiring.

👉 [Internal link placeholder: Why FairHire is different]



🔍 The Bigger Picture

Flat-fee job posting restores balance and transparency to hiring.

As hiring continues to evolve, models that support clarity, fairness, and accessibility will increasingly replace systems built around bidding and competition.

For employers tired of unpredictable ad spend, flat-fee hiring isn’t just simpler — it’s smarter. ✨