Pay-per-click hiring sounds reasonable at first.
Employers only pay when someone clicks their job posting. No clicks, no cost — at least in theory.
But in practice, this model creates serious problems for employers, especially small businesses and staffing agencies that hire frequently and rely on consistent visibility.
🧭 Why Clicks Don’t Equal Hires
One of the biggest misconceptions in hiring is the idea that clicks equal progress.
They don’t.
Clicks don’t equal applicants.
Applicants don’t equal qualified candidates.
Qualified candidates don’t always equal hires.
Yet employers are charged at every step — regardless of results.
In reality, businesses often pay for:
- Unqualified clicks
- Accidental taps
- Repeated views from the same users
- Bots or irrelevant traffic
Budgets drain quickly, while insight into real hiring outcomes remains limited.
According to Harvard Business Review, increased ad spend does not guarantee better hiring results — particularly when visibility is driven by bidding and algorithms rather than relevance.
💸 When Visibility Becomes Conditional
Another major flaw in pay-per-click hiring is what happens when spending stops.
Once sponsorship ends, visibility disappears.
Jobs drop lower in search results.
Exposure fades.
Applicant flow slows — or stops entirely.
This creates a system where employers must keep spending just to stay visible, not necessarily to hire better candidates.
Hiring becomes:
- A budgeting exercise
- A bidding war
- A gamble instead of a service
👉 [Internal link placeholder: How FairHire works]
⚠️ Who Really Bears the Risk
With pay-per-click models, job boards benefit regardless of whether an employer actually hires someone.
The risk sits entirely with the employer.
You pay for traffic.
You pay for exposure.
You pay even when no hire is made.
The Society for Human Resource Management (SHRM) has highlighted that unpredictable recruiting costs make long-term workforce planning increasingly difficult for employers.
Over time, hiring begins to feel less like a service — and more like a gamble.
🟢 A Different Way to Think About Hiring
Hirerra was built to challenge this model.
Instead of charging employers per click, Hirerra uses flat-fee, membership-based pricing. Employers pay for access and consistent visibility — not uncertain traffic.
With Hirerra:
- Every paid job gets real visibility
- Promotion is optional — never required
- Pricing is clear and predictable
👉 [Internal link placeholder: FairHire pricing]
⚖️ Why This Matters
Hiring should reward commitment — not spending power.
It shouldn’t require constant bidding just to be seen.
Hirerra exists to give employers a transparent, sustainable alternative to pay-per-click hiring — one where visibility is standard, not rented.
Because hiring should work with employers, not against them. 💼✨